I think one of the first things that have to be defined at the idea stage is the “raison d’etre”. Why should this company exist, and more importantly, why should your future customers care about it?
- Is it life changing?
- Is it time saving?
- Is it going to make something better?
- Is it all about the product or is it the mobility of experience of the product?
- Can we put the technology in the background and make it seamless for the future audience?
- Do you really want and need to prove something with your idea and will work tirelessly to achieve success?
These and many more questions need to be answered first as you start your canvas!
Please let me hear your thoughts!
